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Forward 2026: What Flip's Conference Revealed About the Future of Frontline Work

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Reach every employee. Get them to actually engage.

News Feed and Channels put the right message in front of the right people, every region, role, and site, in a feed they open like a social app. No company email, no shared screen, no manager passing along a printout.

News feed interface for employee communication, showing posts and system updates.

Trusted by leading frontline organisations worldwide

Most of your workforce doesn't sit at a desk. They're spread across sites and shifts, and the tools built for HQ simply don't reach them. So critical news travels by paper memo, WhatsApp group, or word of mouth.

The solution

One feed. The whole frontline. Two-way.

News Feed and Channels are the heart of Flip's frontline home. Channels route content to exactly the right regions, roles, and groups. News Feed delivers it as a personalized stream every employee actually opens.

Interface showing various communication channels with join buttons.

Channels

Reach the right people in a second

Channels send content to specific regions, roles, sites, and groups, so people get what's relevant to them and nothing they don't. The right info, the right people, instantly.

UI showing a news post draft and employee welcome message.

Content Creation

Create content they'll actually read, faster, with AI.

Pick a channel and start writing. Formatting, images, emojis, and built-in AI assistance mean anyone — from corporate comms to a store manager — can produce posts people genuinely want to open.

Two workers collaborate with a drill, technology icons overlay.

Community

Turn an audience into a community.

Comments, reactions, GIFs, and polls turn one-way announcements into conversations — the same way teams already engage with social apps, which is what finally drives adoption beyond HQ.

UI showing channels: All Employees, UK Locations, Store Managers, Warehouse Crew.

Admin Roles

Stay in control of the narrative.

Post approval, post-on-behalf, and channel admin roles keep a safe, on-brand environment while still encouraging employees to create and share. Senior leaders stay visible even when they're busy; nothing goes live that shouldn't.

Feature highlights

Blue globe icon on a transparent background.

Live Translation

Every employee reads and writes in their own language with one-tap translation, powered by the world's most accurate machine translation engine.

Blue smiley face icon with a sparkle.

Instant Polls

Pulse-check sentiment in real time. Pick a question and options, post to a channel, watch results, reactions, and comments land live.

Blue heart icon on a transparent background.

Comments, Reactions & GIFs

Give people the expressive, familiar ways to respond that they know from social media.

Blue checkmark icon in a square outline

Post Approval

Let channel admins approve posts before they publish, keeping the environment safe and on-brand.

Blue globe and clock icon representing global time management.

Live Streaming

Broadcast announcements, events, and training to everyone or to selected roles, sites, and regions — with live reactions, comments, and Q&A.

Blue checkmark icon for verification on Flip.

On-Demand Analytics

See reach, sentiment, and adoption so you know what to optimise and how.

MAHLE
'All it takes is a glance at their mobile phone... Our employee app keeps everyone informed – regardless of where they work.'
Jörg Walz
Head of Digital and Live Communications

Sync content across systems

Sharepoint Intranet

Share news with everyone, without extra effort (or licences). Post news to Sharepoint and sync it to your chosen Flip channel, so frontline employees see it too.

Digital Signage

Get important news seen no matter the screen. Sync top content to screens on factory floors, canteens, and break rooms, and display QR codes linking back to the app.

Jira

Turn a Flip post into a support ticket and sync its status automatically. Employees get the support they need quicker and service teams manage requests more efficiently.

Capterra
'For both mobile and desktop versions, content creation is intuitive, and the comments and reactions features encourage all users to interact.'
More reviews
G2
'Simple installation, problem-free onboarding and excellent support from Flip made the launch a breeze and users were delighted from the start. A big THANK YOU for that!'
More reviews
Two smartphones display a B2B-SaaS app interface with newsfeed and channels.

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